Find your tribe: why might market researchers find this information useful?

Marketing is extremely important in our lives and influences us immensely. Successful marketing controls this to a large degree.

Knowing the categories of people that exist in certain places and knowing what they like gives them a range of marketing opportunities. These are easily exploitable if the target markets are clearly identified and the marketing reaches them. Surveys such as find your tribe provide good research that can be used by the market researchers to find out what methods of marketing would be most effective on their targeted consumers.

Audience Profile - Overview

People within the target audience of my genre would wear Vans, Converse or simular style shoes which are of a skater style more indie background. The target audience is mostly of a male audience. They wear jeans (blue or black) and possibly a studded belt. This draws from a heavier Metal style background. Often they wear t-shirts of bands they like and would wear 'The Upgrade' t-shirts if they existed. They may also wear plain black or white t-shirts.

These people would aspire to have a job, play an instrument, do extreme sports and play x-box games. They aspire to be rockstars themselves. These people may have their own dislikes and often share similar views against products, styles of music or groups of people. For example they may dislike Apple products or only buy Converse shoes. This group may not have aspirations of university, highly paid jobs or executive business type jobs. Instead their job would often be less of a priority if they have one. It is more likely that they do not have jobs yet because of their age which would be between 15 and 20 y/o.

These people would like a range of music from indie/pop punk to metal. They listen to bands such as Muse, Foo Fighters, Metallica, Queens of the Stoneage, Enter Shikari, Stereophonics, Bowling For Soup, Taking Back Sunday and Biffy Clyro.

They use their x-box rather than watching TV except watching programmes via their x-box on the internet (4oD or simular). They watch their favourite bands perform live. They play games such as Grand Theft Auto and Halo. Their favourite films tend to be American Blockbusters like Die Hard, Mission Impossible or simular action films. This shows how the audience is very virtually orientated. They enjoy a sense of distorted reality and an adrenaline rush of entertainment. This is why a music video is such a perfect vehicle of intrigue for the target audience as well as the energetic style of music its self.

My music video, I designed to be energetic and have similar connotations as that of films that the target audience my like. The newspaper shots of my video link with the lyrics to give an angry and rebellious video. This gives the distorted and exaggerated reality needed for to interest my target audience from the beginning. 

How are music festivals changing? What does this reveal about the music industry, identity and target audiences?

Music festivals are becoming more and more specific as more specific and niche genres arise. Music festivals have become more corporate. Festivals like V festival now advertise specific drinks for festivals and have large companies selling their products. Ticket prices have risen and are now approaching £200. Such festivals are hence becoming more mainstream. The increase in price of festivals is considered to be due to increase in illegal file downloads and file sharing. Because of this reduction in profit, ticket prices have increased to compensate and the 'live experience' is promoted - for example the band Muse have a 360 degree video of some of their live performance to gain intrigue into live performance.

Festivals have also evolved to accomodate more specific genres and they have done this by having more stages over large areas and having many different styles playing at once giving the festival-goers more choice.
People also go to festivals because of the recognition that they get for going and the connotations that the festival may stand for, for example Latitude festival has green, hippy style, environmentally friendly connotations.

Similar artists on Prezi

Band homepages on Prezi

The 'tribe' of my target audience for my music chosen

You are a Mosher! To join this tribe is easy – it’s mainstream alternative. Pick up a long coat like the one from The Matrix, spike your hair up to one mohawk and add a snarl of misunderstanding. Music is your life – as long as it’s loud and as long as it rocks. Your iPod is permanently plugged into your ears, volume up to 11.

FindYourTribe

Apparently I am an 'Indie kid'...

You are an Indie Kid! There’s nothing like the twang of a guitar to get your Converse tapping. Indie Kids are part of a mass – whether that means swaying with their friends at a gig, commenting on Drowned in Sound’s message board or trawling through band profiles on MySpace for the next exciting sound. It’s amazing what can still be done with a guitar, you know.

What are the connotations and ideologies, meanings and target audienceof the Reading Festival?

The Reading festival website suggests stuff. The red and black colours have connotations of evil, passion, energy, danger and the connotation they need most - excitement. The header of the website has links to facebook and twitter, facebook linking in with a younger audience as well as a slightly older demographic (twitter). Because the festival is in a city which makes it have a very urban city image giving the festival a lower middle to middle class audience.
The spiked ring around the heading of the webpage has connotations of the history of the festival, it's roots in metal with studded wristbands etc. On the bar below the header title there is an option 'history'. Most festival sites don't have this which suggests that the history of this festival is important to it. As a reminiscent feature for all previously privileged to have gone before.

The Pretender (Foo Fighters) music video analysis

The Foo Fighters are a very conventional Rock band and image, They have been playing for years and have over 100 songs which has made them iconic as a band.  This is shown through conventions of this genre in the video in some respects because of the live performance element and large scale of what happens. The video begins with an almost CCTV high angle shot of a warehouse being lit from one end to the other to show the lights reflected of the floor (ice rink).  The song itself begins immediately and Dave Grohl walks to the center where the bands equipment is.  A red backdrop is at the end of the warehouse.  Dave (the lead vocalist and guitarist) is shown by a low angle shot from behind him showing him now with his guitar and the empty warehouse ahead. This is a very empowering shot because of the sense of energy and strength that comes from the low angle looking out on what the shot suggests is his. That is my favourite shot of the video. This shot empowers him as another shot shows him wrapping a bandage round his hand as if a fight were to commence.  This aggression is then transformed into music just after the rest of the band join the performance.  There are close ups of all of the members and their instruments.  These shots are quick, often moving, tracking or panning around the band with an almost constant low angle.  The live performance almost gains a story element within the performance as a police officer in riot gear stands on a line opposite Dave, facing him. This develops into a story as the lyrics seem to almost mock the officer “What if I say I will never surrender” “you’re the pretender”. The officer is then joined, emerging from the dark by a line of numbered riot suited officers where fitting in with the music timing, they charge towards the band. The emergence of the officers from the dark suggests that they are the antagonists ant the band on the white warehouse surface indicates that they are the protagonists almost which contradicts the conventional rock image of the band members being rebellious and out of control. Close ups show angry expressions and seconds later the red back drop appears to explode into a waterfall or red liquid which bursts out on both the band and the charging officers who are stopped and ‘defeated’ by it. The screen is filled with red representing power, passion and anger as the song draws to a close.

Coinsiding with Goodwins theory, the bands genre is demonstrated by the mise-en-scene of the large expansive hall and the big set up. Also, the visuals link in strongly with both the lyrics and the musics pace, tempo and tone. The quotes mentioned earlier are some of the matches between lyrics and visuals.

The band wear what i would consider standardly casual clothes but for the band members ages they are probably clothes that the majority of people their ages might not wear this puts the band in a closer relation to their fans styles and attributes.  The location of the empty warehouse ice rink is isolated which is a convention of rock/metal style music videos, the extraversion that separates this genre of music is shown through this. The hand bandaging at the beginning of the video linked the music style to the video. The band plays as if it were a live concert. Guitars, guitar leads, amps and mike stands are on the ice rink enhancing the live element.  This in its self is a huge influence towards persuading fans to pay to see them live. The video emphasises and replicates the energy that would be the most important part within a live performance.  The Red back drop is somewhat ambiguous throughout the song and when it bursts out the viewer is forced to ask questions, Why? How? etc. This encourages multiple viewing and intrigue for the video, giving it more popularity.