Find your tribe: why might market researchers find this information useful?

Marketing is extremely important in our lives and influences us immensely. Successful marketing controls this to a large degree.

Knowing the categories of people that exist in certain places and knowing what they like gives them a range of marketing opportunities. These are easily exploitable if the target markets are clearly identified and the marketing reaches them. Surveys such as find your tribe provide good research that can be used by the market researchers to find out what methods of marketing would be most effective on their targeted consumers.