The Reading festival website suggests stuff. The red and black colours have connotations of evil, passion, energy, danger and the connotation they need most - excitement. The header of the website has links to facebook and twitter, facebook linking in with a younger audience as well as a slightly older demographic (twitter). Because the festival is in a city which makes it have a very urban city image giving the festival a lower middle to middle class audience.
The spiked ring around the heading of the webpage has connotations of the history of the festival, it's roots in metal with studded wristbands etc. On the bar below the header title there is an option 'history'. Most festival sites don't have this which suggests that the history of this festival is important to it. As a reminiscent feature for all previously privileged to have gone before.
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