Treatment.

My video will re-enforce the genres conventions of live performance and extremes. The mise en scene will be the same throughout the video with clothing, instruments and hair matching that of the target demographic.

The camera faces the screen of another camera and zooms into the screen to show a high angle shot of the lead vocalist and guitarist. The bands equipment are in place, as if the video was the audiences very own private performance. The band are in a large open building with light filtering in through doorways. This is the only thing that disrupts the otherwise complete darkness. The song begins with the guitarist playing the introduction with low angle close ups and a low angle shot from behind him showing the dark expanse of the warehouse, the rest of the band enter during this shot, this you can only tell by their shadows. The pace of the song now picks up. The shots are faster and more frequently changing with more close ups, ECU's and birds eye shots of the drums. Stage/strobe lighting then lights up the currently quite dark shots and creates a surreal and energetic performance. When the song goes suddenly quiet. Here the lighting will all turn off apart from one light on the right side of the vocalist/guitarist lighting up one side of his face. When the song makes it's final shout at the end all of the lights turn on as the shot at the beginning of the performance is used again and then the camera zooms out of the same camera screen from the beginning.
The target audience for my music video will be for teenagers from 15 to people aged 20+. This is because the genre of music that I am making a video for is most popular in this age group. The music style is also very modern and the lyrics are relevant and almost futuristic. For a young generation.