location shots

This is the location for my main shoot. The large gig venue with a full stage setup with a fantastic PA system which is a great help as getting my own from other sources would have been impossible and the performance equipment is integral to the genre style. The size of the venue is also perfect for the shots I have planned such as the empowering shots from 'The Pretender' as well as the birds eye concept shots.

I asked the band to bring this banner. This black and white image is a brilliantly clear logo/emblem of the bands name. I wanted it as a backdrop above the band but we had no means of fitting it.

The lighting that the arts centre has to offer is perfect as it is a real venue for live rock gigs.

The large pillars within the venue are reminiscent of a metal genre, connoting perhaps a church and therefore religion which is often portrayed very strongly within Metal. Although the genre of the song I am shooting the music video for are not of the Metal genre, they are a heavy rock genre with huge influences from Iron Maiden and other metal artists.

I specially got hold of a laser for the performance as well as smoke machines. These create an energetic atmosphere which such bands rely on massively in live performance. This is what sells the band in most videos or a similar genre.

Enter Shikari - Quelle Suprize analysis

This video is mostly performance. It begins with a shot of a keyboard, writing on a clear background then forms over the shot. This links technology to the electronic style of music immediately. Another mid shot of the vocalist is shown as if from behind some graphs and futuristic touch sensative screenless computer, this further links with the music genre and style. This mise en scene complies with Goodwins theory linking the music to the video. The lead vocalists face is beaten suggesting a fight or agression, this links the style of music strongly to the genre and music. Smoke and lights are in the following shots are reminiscent of the bands live performance but also the ropes also suggest that they are descending...

The band then enter a full live performance showing the whole band playing in a dark crypt which connotes evil, religion and opinion.

A shot at 2:16 is my favourite shot of the video because of the energy that the sudden movement brings to the video as well as the sharp movement which compliments the acute, sharp and electric sound.

Close ups of the members or the band (especially the Vocalist) and the screen time allocated to the lead Vocalist also coinside with Goodwins Theory. These close ups are also contrasted with the long isolating shots of the band in the crypt.

The narrative structure of the video is linear and at the end of the video the Vocalist walks into 'the light' to end the video as if the bands performance had saved him from the dark that they were decending into earlier in the song., however this is simply my interpretation.

The band members wear black, technical clothing. It is made of the sort of fabric that seems like gore tex or similar sports performance clothes. This connotes the technallity of the band. This shows clear influence from technology and techno/dubstep genres. They also wear jeans which links back to a rock style genre, jeans have been endorsed by punks, rockers and blues genres over the years and represent culture. The mixture of technology and culture is the esence of the band.

The lighting of the video is very black and white with lots of white light contrasted complately by darkness. This ccreates an industrial atmosphere which in turn relates to machinery and hence technology, further directly linking the music to the genre. Shooting the video in this light creates a contrast between the style of the connotations of the video and the location. The location is a crypt. This is very reminiscent of a classic metal video where religion connects strongly to the teack and lyrics and often the bands exaggerated views. Here the band are being therefore linked back to the roots of metal making the band appear much more cultural than the music may immediately sound.

The track has lyrics that are agressive and are very direct to the audience. The lyrics talk about the human race and the power within our species. The lyrics suggest a common enemy and the video portrays us, the audience as being on the same side as the band. This gives an invigourating feeling and a sense of power. This relates to technology in that they use power and the represent wealth and hence power. The concept of power is very much also remeniscent of the Metal genre. Bands such as Iron Maiden have lyrics that are directly about the human race, power and war. Enter Shikari use lyrics of a similar (if more modern) style for the same effect as Iron Maiden. This use of electronic sounds with this style of music creates a post modern style of agression and unity as a race. This contrasts entirely to the use of electronic sounds in other genres.

Close ups enhance the emotion and anger that the song presents giving a great impact to the viewer.
The song concludes with the vocalist of the band walking into a white light. This relates the video back the the religious location and the roots of the Metal genre that has influenced the band.

Deaf Havana – The World Or Nothing

Analysis.

This video is almost completely live performance with no substantial linear storyline. Shots are rarely if ever still and lights, instruments and smoke are elements acting throughout the video.


Coinsiding with Goodwin's theory, the genre of the music video matches the mise en scene and the lead singers tattoos. They connote a rock style of rebelliousness and individuality. Also linking to goodwins theory are the close up shots of the lead vocalist/guitarist emphasising, in this case the bands live performance and identifying the faces that are the band.

The locations of the video change between recording studio shots, shots of the group together in a reminiscent manner and live performance/live crowds plus one or two shots of a member of the band on a train. The live performance shots are in colour and others are in black and white. I believe that this represents clearly past and present. The shot on the train representing progression in the sense of moving connoting moving on to new things. This has been very much the image of the band since one of their members left. Since then they have been exploiting this and making songs with the connotations of moving on etc. previously.

Where the song slows down, the video goes into slow motion as well. This adds a timeless sense which fits with the song as it looks back on what we percive to be the past.

The narrative structure of the video is linear being mostly performance with what appears to be brief flashbacks showing the band members. These flashbacks we assume are flashbacks because they are in black and white. Flashbacks include members playing their songs - recording them. ....

 The lighting of the video is very atmospheric using many colours representing the band as lively, diverse and exciting the smoke and panning shots of the crowd create a warming sense of relationship between the band and its fans. The video makes this link even stronger by cutting between shots of the band and its audience. A slightly closer shot of some members of the audience relates them to the band as a similarly close shot of the arm of the lead vocalist (and guitarist) is shortly followed. This to me creates a relationship. Black and white shots of the band in friendly situations enhance this more as the members casually wave at the camera. This informallity also creates a social appeal creating a sense of endearment. The lyrics of the track state a situation and the lyrics are descriptive and very personal, saying where he sleeps for example. This connects the audience further. This makes the audience feel privileged to be part of the style of the band, to buy their songs, watch their videos and go to their gigs. This creates a social security of the viewer and an opportunity for them to embrace this identity.

The 'tribe' of my target audience for my music chosen

You are a Mosher! To join this tribe is easy – it’s mainstream alternative. Pick up a long coat like the one from The Matrix, spike your hair up to one mohawk and add a snarl of misunderstanding. Music is your life – as long as it’s loud and as long as it rocks. Your iPod is permanently plugged into your ears, volume up to 11.

FindYourTribe

Apparently I am an 'Indie kid'...

You are an Indie Kid! There’s nothing like the twang of a guitar to get your Converse tapping. Indie Kids are part of a mass – whether that means swaying with their friends at a gig, commenting on Drowned in Sound’s message board or trawling through band profiles on MySpace for the next exciting sound. It’s amazing what can still be done with a guitar, you know.

What are the connotations and ideologies, meanings and target audienceof the Reading Festival?

The Reading festival website suggests stuff. The red and black colours have connotations of evil, passion, energy, danger and the connotation they need most - excitement. The header of the website has links to facebook and twitter, facebook linking in with a younger audience as well as a slightly older demographic (twitter). Because the festival is in a city which makes it have a very urban city image giving the festival a lower middle to middle class audience.
The spiked ring around the heading of the webpage has connotations of the history of the festival, it's roots in metal with studded wristbands etc. On the bar below the header title there is an option 'history'. Most festival sites don't have this which suggests that the history of this festival is important to it. As a reminiscent feature for all previously privileged to have gone before.

Treatment.

My video will re-enforce the genres conventions of live performance and extremes. The mise en scene will be the same throughout the video with clothing, instruments and hair matching that of the target demographic.

The camera faces the screen of another camera and zooms into the screen to show a high angle shot of the lead vocalist and guitarist. The bands equipment are in place, as if the video was the audiences very own private performance. The band are in a large open building with light filtering in through doorways. This is the only thing that disrupts the otherwise complete darkness. The song begins with the guitarist playing the introduction with low angle close ups and a low angle shot from behind him showing the dark expanse of the warehouse, the rest of the band enter during this shot, this you can only tell by their shadows. The pace of the song now picks up. The shots are faster and more frequently changing with more close ups, ECU's and birds eye shots of the drums. Stage/strobe lighting then lights up the currently quite dark shots and creates a surreal and energetic performance. When the song goes suddenly quiet. Here the lighting will all turn off apart from one light on the right side of the vocalist/guitarist lighting up one side of his face. When the song makes it's final shout at the end all of the lights turn on as the shot at the beginning of the performance is used again and then the camera zooms out of the same camera screen from the beginning.
The target audience for my music video will be for teenagers from 15 to people aged 20+. This is because the genre of music that I am making a video for is most popular in this age group. The music style is also very modern and the lyrics are relevant and almost futuristic. For a young generation.